by Mark | May 5, 2023 | Articles
Brand Promises vs. Exceeding Expectations Mark J. Komen, PresidentKodyne, Inc.Minneapolis, MN Over the last few years, I’ve seen a focus on “exceeding customer expectations” as an example of customer-related sayings that fall into the category of increasing...
by Mark | Jan 5, 2022 | Articles
The last couple of years have been trying and difficult times for many of us. Businesses as well as social institutions and even families have been turned upside down and inside out as we’ve seemingly been buffeted by a continuous wave of crises. It’s easy during...
by Mark | Apr 11, 2019 | Articles
I asked a sample of small business leaders to describe their challenges with customer engagement, their approaches to it and recommendations. I defined customer engagement as how they promote customer investment in their brand and product offerings. A theme in their...
by Mark | Oct 8, 2018 | Articles
In September 2018, I attended a panel discussion regarding the current private equity landscape. This was put on by the Twin Cities chapter of the Association for Corporate Growth. Some key points from the presentation: It’s a seller’s market and there...
by Mark | Jun 25, 2018 | Articles
I bet most of us would honestly answer, “No but I sure wish it were true!” Here are some steps you can take to get you there: 1. Create a “bucket list” of things you’d like to do or experience in your life. This will become the...
